Prince Charles has cut his global warming emissions by 9 percent in the past year, according to an annual review (printed on recycled paper with vegetable-based ink) of the prince’s accounts. Charles…

Cheers! Have a refreshing sip of an organic beer. Except it's not organic, but it says it's organic. But it's not. What?

The USDA, which certifies organic products, announced a…

In my 15+ years of animal and vegetarian/vegan advocacy, I have answered countless questions – some smart, some thoughtful, some antagonistic, some ridiculous, and some over and over and over. Some…

The Sea Change Strategies blog recently posted about the Tyranny of Big Lists and how too many non profits are attempting to communicate with very large lists, yet getting a very small response or open rate.

The metaphor they pose about sharing your thoughts on a movie with the whole theater versus just your close companions is especially compelling.

It made me think about how non profits really need to think about targeting their audience. Sending to a list of thousands or even hundreds is not always effective, especially with the decline in open rates and the increase in spam filters. We need to take more time and cultivate our media lists, making sure we are reaching the right people. And that may only need to be a few people, not hundreds.

Green Media Toolshed has a Target Your Audience top ten that is helpful, along with tips on Building a Targeted Media List.

The next time you rush through sending out your press release, take a minute to look over your list, think about its size, and whether the contacts on the list are ones who will truly want to hear from you or cover your issues. You may realize you need to refine the list and make it more targeted.

-Yvonne Archer

I've been a doubter of fuel cell technology for a very long time. Commercialization has always seemed just "over the next hill" with promises of "we're almost there"…

Researchers at Rice University claim they've discovered a way to make ethanol from the waste glycerol (syn: glycerin) produced in biodiesel manufacturing. If true, it could be the biggest…

OBI President Bill Horan demonstrates a solar ovenMost of us in the developed world don't think a lot about the source of fuel we use for cooking: unless there's a power outage, we can turn a…

Greenpeace has a new flag! We asked folks to submit their designs, made a selection, and then put the final contestents out to a vote at our discussion forum, Louder than Words.

It was a tough decision. As with our competition to name the ship “Esperanza,” we were spoiled for choice — our online activists are a creative bunch. (If you want to join this fun-loving bunch of ship-naming, flag-designing, campaign-winning, future-greening folks, sign up here.)

Congratulations to Danielle Brandt of Denmark for submitting the winning design! Danielle won a goody bag of Greenpeace gear and the 5 minutes of fame that being featured here on Making Waves, the Greenpeace blog, brings. But she describes the best reward as knowing that a piece of her work will be there on board the ships as they expose environmental crimes, confront the criminals, and drive the solutions we need for a green and peaceful world.

We asked Danielle to tell us a little bit about how she got with the flag design competition, and this is what she wrote:

Continue reading New Greenpeace flag designed by supporter…

Prince Charles has cut his global warming emissions by 9 percent in the past year, according to an annual review (printed on recycled paper with vegetable-based ink) of the prince’s accounts. Charles…

Cheers! Have a refreshing sip of an organic beer. Except it's not organic, but it says it's organic. But it's not. What?

The USDA, which certifies organic products, announced a…